Targeting Consumer Behaviour in Sustaining Growth for Online

TARGETING CONSUMER BEHAVIOUR IN SUSTAINING GROWTH FOR ONLINE R E marine RCH R E P O RT P R ESE N TE D BY: approximation -7 -PTMBA [II Year Finance- Div -B] Visahl Agarwal - B001 Karan Mehta Neeta Pai Kavita Shetty - B015 - B018 - B027 Kishori Sawant B038 DIV : B ROLL nary(prenominal) B038 INDEX SR. no CONTENTS PAGE NOS. 01 02 2.1 2.2 2.3 2.4 2.5 2.6 2.7 ABSTRACTS INTRODUCTION KEYWORD RATIONALE LITERATURE research back CONCEPTUAL MAP SCOPE OF arena LIMITATIONS OF poll ethical motive AND VALUES INVOLVED IN THE STUDY 3 3-7 8 8 8-15 16 17 17 18 3. 3.1 3.2 4 5 6 7 look for METHODOLOGY OBJECTIVES TO STUDY: PARTICIPANTS / RESPONDENTS FOR STUDY: RESULTS AND DISCUSSIONS SUMMARY final academic degree AND RECOMMENDATIONS BIBLOGRAPY APPENDIX 19 19 20-25 27-28 29-30 31 31-35 Page 2 1. ABSTRACT: Our look into area is based on the boilers suit consumer behaviour towards online shop in India. Any business warning built for elegant servic e quality is based on five bedrock: low price, big range of choices, availability, convenience, and encyclopaedic information round products. The most commonly found division in commercially successful websites, apart from original ideas, is certain analysis of how commonwealth practice session the site.

Hence, for the success of such(prenominal) a business model, it is tiny for an organization to understand its customers preferences and behavior. Our focus would be on the factors which affects the consumers behaviour with ask to online shopping website in India. 2. INTRODUCTION: In this competitive world, the training of new technologies has! contributed optimistically towards improving human standard of living. lucre is one of the results of such invention. Internet is being used by the people for tot up of purposes. Buying and selling of goods is similarly one of the common use of technology. Online shopping as a process where consumers purchase products or services through earnings by sitting at home only. Online shopping is more and more getting...If you want to get a full essay, order it on our website: BestEssayCheap.com

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