Thursday, December 26, 2019
The Upcoming Development of Liberal Democracies in Mexico...
Democracy: A political system in which citizens enjoy a number of basic civil and political rights, and in which their most important political leaders are elected in free and fair elections and accountable under a rule of law (26). In the studies we have undertaken, comparing and exploring various countries and systems politically, economically, and psychologically throughout the quarter, this outcry of democracy has prevailed as a main theme. Successful countries such as the United States and Great Britain are based upon such democratic ideals. It is no wonder that countries have striven more recently toward this goal of democratization. Both the Russian and Mexican revolutions prove that democracy is an attainable goal in the nextâ⬠¦show more contentâ⬠¦Socialism offered an ââ¬Ëidealââ¬â¢ and classless society in which the state controlled everything, yet the people utilized the practice of controlling politics. He formed a highly centralized government, which was fu rthered to totalitarian goals by his successor, Joseph Stalin. Stalin focused on military and industrial gains which, by his death in 1953, had ââ¬Å"crippled the Soviet stateâ⬠because his successors could not make any reforms without undermining the CPSUââ¬âthe Communist Party of the Soviet Union (367). A heavy reliance on secret police and a militarized economy was already in place when Mikhail Gorbachev came on the scene. He was elected General Secretary of the CPSU in 1985 when the USSR was in middle of continually diminishing economic productivity; it became stagnant. With his powers as secretary, he saw room for reform to change the USSR drastically. He planned to do this through instituting glastnost, or openness, in society, which he believed would ameliorate levels of corruption. Corruption was a detriment to democratization, which he believed would heal the economy. He brought back the first contested elections in many years. With democratic procedures in place , Gorbachev lost his power to Yeltsin. Notwithstanding the amended constitution, Yeltsin took liberty to control parliament to ââ¬Å"cope with the countryââ¬â¢s economic problemsâ⬠(369). Yeltsinââ¬â¢s successor was chosen as Vladimir Putin who has severely radicalized theShow MoreRelated65 Successful Harvard Business School Application Essays 2nd Edition 147256 Words à |à 190 Pagesjob done and truly own your business career, so good luck! Aastha Gurbax Publisher, Harbus News Corporation, Class of 2008 On behalf of Harbus News Corporation xiv I. DEFINING MOMENT Discuss a defining experience in your leadership development. How did this experience highlight yourstrengths and weaknesses asa leader? This question may appear quite daunting. Bydefault many applicants first think about their most significant accomplishments. If you have led troops in battle or startedRead MoreProject Mgmt296381 Words à |à 1186 PagesActivity duration estimates (.3) 6.4.2 Estimating tools (.1.3.4) 6.3.1 Identifying resources 7.1 Activity cost estimates (.2.3.4.5) 5.1.2.4 Delphi method Chapter 6 10.5.3 Cost/schedule system (.1) 6.6 .2.1 Time performance 7.2.3.1 Cost baseline development 7.3.2.1 Earned value system (F.4) 7.3.2.4 E.V., performance status report 7.3.2.2 E.V., forecasts 7.3.2.3 EV., to complete index (EAC) 7.3.2.5 Schedule and cost variance Developing a Project Plan 4.2.2 Planning tools 6.2 Sequence activitiesRead MoreDeveloping Management Skills404131 Words à |à 1617 PagesWhetten BRIGHAM YOUNG UNIVERSITY Kim S. Cameron UNIVERSITY OF MICHIGAN Prentice Hall Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editorial Director: Sally Yagan Editor in Chief: Eric Svendsen Acquisitions Editor: Kim Norbuta Editorial Project Manager: Claudia Fernandes Director of Marketing: Patrice Lumumba Jones
Wednesday, December 18, 2019
Should Parents Be Responsible For Obesity Of Their Children
Dilaida Jimenez Professor: Eva Gubalova English 162-62 September 12, 2013 Should Parents Be Responsible For Obesity of Their Children? Obesity is a problem that is growing increasingly in the childrenââ¬â¢s population in the United States. Statistics of the Centers for Disease Control and Prevention claims that ââ¬Å"obesity now affects 17% of all children and adolescent in the United States, triple the rate from just one generation agoâ⬠. The doctors say that this medical condition is easiest to detect by weighing yourselves, which can determine if you have obesity or not. However, its treatment turns out to be very difficult for adults, and even more for children because the children need to change the style of life. They need to start eatingâ⬠¦show more contentâ⬠¦Therefore, the parents should be more responsible. When they see their children at risk of developing obesity, they should take steps to avoid that this occurs. For example, they should buy foods with less calories and with a low glycemic index because as Dr. Nancy Gottesm an points out, ââ¬Å"Foods with a low- glycemic index (vegetables, fruits, beans, lean proteins, healthy fats, nuts, and minimally processed grains) break down slowly in the digestive system, which makes the eater feel full for a much longer period of timeâ⬠(Should I Put My Kid On A Diet? 3). The second reason why parents should be responsible of obesity of their kids is that some of them neglect their children. There are parents who donââ¬â¢t want their children to be bothering them while they are working on the computer, taking a break, or simply talking on the phone, and they allow their children to spend many hours watching TV, playing video games or browsing the internet. Many parents put a television in their childrenââ¬â¢s bedroom, which automatically increases the amount of time the child will be watching TV. According to a study published in the American Journal of Preventive Medicine, ââ¬Å"Compared with kids who watch TV or use computers elsewhere in the home, those who have them in their rooms have more belly fat and higher risk for developingShow MoreRelatedLowering The Rising Rates Of Obesity884 Words à |à 4 PagesIn order to stop the rising rates of obesity, there has to be some steps taken to ensure that parents are educated about such programs t hat will teach them about the effects of different foods and what is actually considered healthy for young children to eat. Sarah Barlow and the Expert Committee (2007) state that the parents being the primary caregivers should track unhealthy eating habits and assess the medical risks in children when children are consuming unhealthy foods. Many of the junk foodsRead MoreChildhood Obesity : Parents Change Their Own Habits1252 Words à |à 6 PagesChildhood obesity can only stop if parents change their own habits to promote a healthier lifestyle for their family. Parents don t realize it, but they influence children majorly. If a parent is accustom to eating fastfood and snacking multiple times between meals, drinking soda all the time it becomes regular routine for them. Their child will began to learn that same exact routine. Those ââ¬Å"couch potatoâ⬠parents will usually watch television all day and lack exercise. Children see those thingsRead MoreEssay on Greg Cristers q uot;Too Much of a Good Thingquot;993 Words à |à 4 Pagesof a Good Thing, argues that in order to stop obesity, we should stigmatize overeating. Crister states that we should place shame on overeating due to the rising obesity epidemic that faces the world today. The U.N. proclaims that obesity is a dominant unmet global health issue, with Westernized countries topping the list. Crister states that twenty five percent of all Americans under the age of nineteen are either obese or overweight. Children are becoming more obese, and more out of hand withRead MoreThe Lack Of Psychical Activity1050 Words à |à 5 Pagesthe driving forces behind childhood obesity. Food for thought: Who allows the child to sit in front of the computer or television for hours? Computers and televisions have become built in babysitters for some parents Television and the Internet may contribute to obesity rates a little; however, these are not the only factors that decide whether a child becomes obese. In fact, according to the WHO survey, parents are just as much at fault for making their children obese as outside influences are. MothersRead MoreSociety s Acceptance Of An Epidemic Called Childhood Obesity843 Words à |à 4 PagesSocietyââ¬â¢s Acceptance of an Epidemic Called Childhood Obesity During the last 30 years, society has witnessed the alarming rate at which childhood obesity has grown. Childhood obesity is a growing epidemic in the United States. It affects more than 30 percent of children, making it the most common chronic disease of childhood (ââ¬Å"What is Childhood Obesityâ⬠). It causes not only physical medical issues, but psychological issues as well. Yet, it seems to be accepted by society as the new norm. HoweverRead MoreObesity Among Children Are Lack Of Exercise And Bad Eating Habits Essay1521 Words à |à 7 Pages According to the Centers for Disease Control, obesity among children has tripled in the past twenty years. Other causes for obesity in children are lack of exercise and bad eating habits. Americans need to stop blaming fast food companies and take their own responsibility for providing a healthy nutrition diet for children. Obesity is a very common disease in America that can one day lead to death. Parents need to help their children choose what is healthy for their body to consume. ToRead MoreParents of Obese Children and Charges of Child Abuse Essay1276 Words à |à 6 Pagessomeone to blame for childhood obesity, the parents. Children are becoming obese because of poor health choices and ineffective parenting. According to David Rogers, public health spokesperson for the Local Government Association, parents who allow their children to eat too much could be as guilty of neglect as those who did not feed their children at allâ⬠. However, others will argue that childhood obesity is caused by genetic and hormonal factors. Some children who come from overweight familiesRead MoreChildhood Obesity Is Not Just An Issue That American1535 Words à |à 7 PagesChildhood obesity is not just an issue that Americanââ¬â¢s are dealing withââ¬âit has become an epidemic. Today, about one in three American kids and teens are overweight or obese. Most Americans blame fast food companies for the rise in c hildhood obesity which has tripled in the past 70 years. American citizens point their fingers at fast food franchises because of the increasing rate of childhood obesity; Americans do not realize that it is most likely the parents who are to blame because parents are theRead MoreEnough Blame From The Fast Food Industry1195 Words à |à 5 Pagesnutritional food businesses declining, there by leaving the fast food industry responsible to provide adequate nutrition for countless numbers of young American adults. As well as sympathizing with a group of children suing McDonalds for apparently making them ââ¬Å"fatââ¬â¢. As an obese child, David recalls the limited options of nutritional food in and outside of his household. With what seems like no other options, children all over America are now turning to fast food as a means of quick, cheap, and anRead MoreDon t Blame The Eater Essay1007 Words à |à 5 Pagesinitiated by the overweight childrenââ¬â¢s parents. He claims that f ast-food industry should accept full responsibility for a serious public problem: leading American kids to obesity. Zinczenko supports his claim with his personal experience to show how the fast-food chains marketing on them with low price. He also said it is not easy for those obese kids to turn their lives back. He believes this should be considered as a public health problem because their obesity causes the society huge public health
Monday, December 9, 2019
Came high school, and in Mrs. Krawets Global Stud Essay Example For Students
Came high school, and in Mrs. Krawets Global Stud Essay youies I class I sat next to this energetic guy namedRobert, who joked about the no-brained teenagers working in 7-11s, made fun of the way ourteacher dramatized the pronunciation of the Huang-Ho and Yangtze Rivers, and satirized theteachers methodology of hand-signals for facts, generalizations, and cause/effect. Finding commonground in our senses of humor, and love of the TV Simpsons, we grew acquainted with each other. Later in the year we teamed up as the defense lawyers in a class mock trial in which Mao Zedongwas charged with crimes against the people of China. To Mrs. Krawets dismay, legal wranglingcaused the mock trial to last two weeks, even though she had planned for it to take three days, untilit was resolved by a split decision, with the jury voting 6 guilty and 6 innocent. More important thanthe result was the experience of friendship and shared learning. We each had a great deal of funpreparing questions for the witnesses and planning our cross examinations, and after the trial weremained good friends. Tenth grade would be a notable year. Robert introduced me to Ashley and Tiffany, our classmates inEnglish. The four of us had a great time making our first home movie, based on the allegory Redwall,at Roberts house. Our filming day coincided with a snowstorm, so the outside scenes were hilarious. Plus, when we jumped up against the side of Robs house, we knocked down some books off a shelfinside. In the end, we all had a great laugh watching our final product. In March, Tiffany invited me toher Sweet Sixteen birthday party, the first major social occasion that I had attended in years. I willalways remember the wonderful time we all had dancing and celebrating. Later in the year, we madeanother movie for English class, which was more of a satire. In it we managed to include many of ourhistory teacher Mrs. Lemmas infamous quotes by working them into the lines of Basil Stag Hare, acharacter from the Redwall novel who often spoke in nonsense. In June Tiffany invited Ashley andme to her house for a study party, hoping that we could learn enough of Global Studies to excel onthe Regents exam. After wasting most of the afternoon watching TV, we highlighted the reviewbook, and we were finally ready for the big test. Last fall Tiffany and Ashley convinced me to go to the Homecoming dance, and I began to realize allthe fun that life has to offer. It was only natural that the group of us had an even better time at ourJunior Prom. I must admit that if I had never met them, I would have missed out on the completeexperience of a truly special occasion. On Halloween we all went trick-or-treating in Ashleysneighborhood, with Robert dressed as an outrageous mime, and I in the less exotic costume of acarpetbagger. That night we took a trip through the haunted house; we were blinded by the strobelight in the basement, and scared out of our wits when a ghost jumped out of a fake coffin andstarted up a chain-saw. Now, as the first to have a drivers license, Ive become the chauffeur todances, movies, and restaurants. As one might guess, Tiff, Rob and Ashley have all exerted a positive influence on me. My senior yearis full of group projects, after school activities, and companionship with friends that all had itsbeginning with a humorous classmate in the ninth grade. Although I still spend significant time onschoolwork, I enjoy life much more, and my grades remain high. Friendship is one of the great giftsof life, and Robert, Tiffany, and Ashley have helped me to fully enjoy it. Knowing them has been oneof the highlights of my life, and they have surely left their footprints on my soul. .u78ccc27d3cfc62391e7511f9d4ac0a88 , .u78ccc27d3cfc62391e7511f9d4ac0a88 .postImageUrl , .u78ccc27d3cfc62391e7511f9d4ac0a88 .centered-text-area { min-height: 80px; position: relative; } .u78ccc27d3cfc62391e7511f9d4ac0a88 , .u78ccc27d3cfc62391e7511f9d4ac0a88:hover , .u78ccc27d3cfc62391e7511f9d4ac0a88:visited , .u78ccc27d3cfc62391e7511f9d4ac0a88:active { border:0!important; } .u78ccc27d3cfc62391e7511f9d4ac0a88 .clearfix:after { content: ""; display: table; clear: both; } .u78ccc27d3cfc62391e7511f9d4ac0a88 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u78ccc27d3cfc62391e7511f9d4ac0a88:active , .u78ccc27d3cfc62391e7511f9d4ac0a88:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u78ccc27d3cfc62391e7511f9d4ac0a88 .centered-text-area { width: 100%; position: relative ; } .u78ccc27d3cfc62391e7511f9d4ac0a88 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u78ccc27d3cfc62391e7511f9d4ac0a88 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u78ccc27d3cfc62391e7511f9d4ac0a88 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u78ccc27d3cfc62391e7511f9d4ac0a88:hover .ctaButton { background-color: #34495E!important; } .u78ccc27d3cfc62391e7511f9d4ac0a88 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u78ccc27d3cfc62391e7511f9d4ac0a88 .u78ccc27d3cfc62391e7511f9d4ac0a88-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u78ccc27d3cfc62391e7511f9d4ac0a88:after { content: ""; display: block; clear: both; } READ: Drug Abuse in the NFL Essayhttp://www.chuckiii.com/Reports/Acceptance_Essays/Describe_A_Person_Who_Has_Influenced_You.shtmlWords/ Pages : 1,428 / 24
Monday, December 2, 2019
White Paper Marketing How To Write White Papers That Generate Leads
Publishing a white paper may not be the hottest marketing technique, but itââ¬â¢s still one of the most effective ways to gain audience trust and generate leads. Whatââ¬â¢s a White Paper? A white paper is a report meant to educate or persuade your target audience on a subject (usually related to your product or service). White papers are an excellent way to explain more complex topics. Some common uses for white papers include: Introducing a new product or service Detailing industry trends Talking about a target customerââ¬â¢s pain point and best practices to solve it Explaining how a product or service works White papers are especially common in B2B industries and can take on a number of formats: An in-depth look at the features and benefits of a product or service A numbered list of tips or questions on a topic An exploration of a topic in more detail The Ultimate Guide to Planning, Writing, and Promoting White Papers Click To Tweet Why Do White Papers Matter? Because theyââ¬â¢re one of the most useful types of contentâ⬠¦ Lead Generation Lead generation is one of the key goals of content marketing and itââ¬â¢s probably one of the most common reasons businesses use white papers as part of their marketing plan. You can offer a ââ¬Å"gatedâ⬠white paper to your readers in exchange for their contact information, allowing you to build up a solid list of qualified leads and a high-quality email subscriber list. In a business.com survey, more than 50 percent of respondents said white papers are a ââ¬Å"valuableâ⬠or ââ¬Å"extremely valuableâ⬠lead generation tool. Lead Nurture Once you have developed a list of leads for your business youââ¬â¢ll need a way to stay top of mind and move them through your conversion funnel. A great way to offer your leads continued value is to offer white papers that provide valuable information on common pain-points for your audience. This can often cause them to increasingly look to you for insights and eventually convert. Thought Leadership Businesses that provide the best resources on customer focused topics are at an advantage when it comes to developing relationships with their market base. People look for businesses they can trust, and a well-written white paper can showcase your companyââ¬â¢s expertise and establish you as an industry leader. Brand Image White papers provide an opportunity for you to connect in a non-sales focused environment. This is your chance to show your viewers that you understand their needs and want to give them something essentially for free. This type of generosity helps your readers develop positive associations with your brand and a good connection with your business. Educate About Product or Service White papers can provide valuable information that can help influence your customersââ¬â¢ purchasing decisions, especially for B2B companies. In one survey of IT decision-makers: Respondents named white papers as the most persuasive form of content marketing for technology products and services Over 49 percent of respondents reported that a white paper had helped them make a technology purchase in the last six months. Another study revealed that: 70 percent of professionals in strategic decision-making positions relied on white papers as a key source of information when making a purchasing decision. Urge Readers to Take Action An effective white paper will include a call. Be sure to tell readers how they can learn more about the solution youââ¬â¢re offering for whatever problem you outlined. You can provide an email, phone number or even a link to a page on your website. Drive Engagement Social media has become a key player in most marketing strategies and for good reason. Itââ¬â¢s a great way to share your content with a large group of followers. However, itââ¬â¢s important to recognize that these platforms should be used more for engagement and not conversions. 9 Tips for Creating an Effective White Paper 1. Set a Goal Start by setting a goal for your white paper, whether itââ¬â¢s lead generation, thought leadership or something else. Figure out what topic(s) would be most likely to achieve your goal. If lead generation is your main goal, research what your potential customers would likely be interested in learning more about and what angles or little-known facts could provide the most value. Then, create a focused outline, decide on the format that would be most well received and determine how youââ¬â¢re going to make the final paper available (gated or not, PDF or other). 2. Give Readers Information They Can Use Compelling white papers begin with a compelling information hook detailing the potential impact on your reader. If youââ¬â¢re wondering what you would even write in a white paper, ask yourself a few questions: What pains and challenges do your customers experience? What kinds of problems does your business help with? What kind of advice could you give that would be extremely valuable? The most effective papers are those that offer real, actionable solutions to readers. 3. Donââ¬â¢t Make It a Sales Pitch One of the biggest mistakes content creators make when writing white papers is spending too much time promoting a product. Donââ¬â¢t fall into this trap ââ¬â the goal of your paper should be to answer questions and offer solutions for your audience. Keep your tone conversational and educational, not salesy. 4. Create a Killer Title The title of your white paper is the first thing prospects see on your website or in a list of search results. If that title doesnââ¬â¢t grab their attention, potential readers are likely to skip right over it. Arouse readersââ¬â¢ curiosity with a headline that contains a question, a promise or a bold statement. You donââ¬â¢t even need to call your piece a ââ¬Å"white paperâ⬠ââ¬â using the term ââ¬Å"special reportâ⬠may generate more interest, depending on your audience. How you structure the white paper is also important. 5. Back up Your Claims If you make a claim in your paper, you need to be able to back it up with real data. Use facts and figures from reliable sources and search for the most recent data you can dig up. If your audience suspects youââ¬â¢re using data from suspicious sources or making claims that you canââ¬â¢t prove, theyââ¬â¢re less likely to trust your products or services. 6. Provide the Next Steps While a white paper should certainly be packed with valuable information, it also needs to explain how your audience can make good use of that information. What are the next steps your readers need to take to achieve their desired outcome? Be sure that each of these steps is constructed as a call-to-action. 7. CTAs are Your Friends Add a clear CTA at the end of your white paper encouraging readers to continue engaging with you. Prompt them to try a free demo of your product, contact your sales team, visit your website or just follow you on social media. 8. Use Visuals People are highly-visual creatures, so use plenty of charts, tables and photos. Visual data will improve your credibility and also make the document more readable and shareable. 9. Promote It Like Crazy Making your white paper available on your website isnââ¬â¢t enough ââ¬â you need to promote it aggressively to maximize results. Talk about it in your companyââ¬â¢s blog and mention it on all your social networks and LinkedIn groups. You may even want to consider publishing a press release or launching an advertising campaign. If you gate it by requiring a readerââ¬â¢s name and email, you can acquire some great leads for your sales team to follow up with. How to Distribute and Promote a White Paper Use these 10 tips to help make sure youââ¬â¢re getting the most out of your white paper investment. 1. Create a Great Landing Page Creating a good landing page for showing off your white paper is the first and most important thing to do once you have completed it. The purpose of your landing page is to convince people to set aside some time to download and review your white paper, so it is essential that you make it as compelling as possible. It must look attractive while also giving people genuine reasons to proceed. 2. Encourage Discussion One of the primary purposes of writing white papers is to raise awareness, and in doing so, generate discussion. Without giving too much away, it must be written in such a manner that it inspires people to act and formulate decisions. On the other hand, it should also present plenty of useful information in a user-friendly format complete with things like bulleted lists, graphs and other graphical elements. 3. Promote It on Social Networks Millions of people log in to their favorite social networking services on a daily basis, making social media an invaluable resource for promoting your content. As soon as you have created your white paper and its landing page, you should start showing it off on social media sites. Facebook, for example, provides its integrated pay-per-click ads, and these can be a great way to attract attention to your white paper. 4. Include Interviews A well-written white paper should contain relevant quotes or interviews from other important individuals in your field. Since one of the primary purposes of this essential document is to take an authoritative look at a specific subject, quoting others and publishing interviews is an important element to any white paper. Where possible, include interviews with other influential characters within your sphere of influence. 5. Use Press Releases Press releases are short news articles which can be used to draw attention to your recently published white paper and other content. You can publish such press releases on your own websites as well as on other online resources which serve as news portals specializing in your niche. There are also online news resources which publish press releases of any niche as well as press release writing services which can craft an effective message to promote your white paper. 6. Use White Paper Syndication Services White paper syndication services are online libraries where people can keep up-to-date with new products and services. Some of them are completely free to use, while others use pay-per-lead schemes. While many such syndication services cover a broad range of niches, others specialize only in certain industries. To appeal to a more focused audience, try to stick primarily with the latter. 7. Start with an Eye-Catching Cover Design People are always being told never to judge a book by its cover, but the fact remains that most people do and always will. Along with your landing page, one of the first things which people will see is the cover design of your white paper. Needless to say, it needs to look the part and draw peopleââ¬â¢s attention, and it may well be worth hiring a professional graphic designer to do the job for you. 8. Keep Your Content Focused A white paper is far more than just a blog post or other relatively short web content. Its purpose is to take an in-depth look into the subject that itââ¬â¢s dealing with. For this reason, its content should stay focused on the issue at hand. Start with explaining the subject in detail, along with illustrative graphs, other graphics and lists to back up your argument, and propose solutions towards the end of the paper. 9. Present It at Conferences Donââ¬â¢t be afraid of offering your white paper as a gift to interested parties. Whether you are hosting personal business meetings, online seminars or any other kind of conference, consider offering your white paper to the attendants. Things like webinars also provide you with a great opportunity to discuss the content of your white paper with others and gain important feedback from your audience. 10. Highlight Important Points The importance of highlighting important points applies to landing pages, press releases, other marketing content and the white paper itself. People want instant gratification, so be sure to instill a sense of urgency by using button text like ââ¬Å"Download Nowâ⬠. Be sure to include elements like bulleted lists in your content as well, since this enforces brevity and makes content more scannable. Connecting with Your Prospects Creating and sharing an effective white paper is a great way to move prospects toward conversion. But, before you dive into it, know your goals, what your audience is seeking and when they need it. Thereââ¬â¢s nothing worse than falling into the trap of choosing the wrong topic or format. Good white papers may be challenging to create, but the value they provide for both your prospects and your business makes them worth the while. Need a white paper for your business? Learn more about our white paper writing service.
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